With the rise of AI, being creative is more important than ever for media agencies. Don’t get us wrong, we embrace the automation, efficiency and aid that AI brings to strategy and planning – however, we still need humans, and most importantly, human ideas, at the heart of our media solutions.

On the evening of June 27, Trent McMillan, one of our founders, took the unusual step to voluntarily spend a night in Jail alongside 80 other industry leaders. Handing over his mobile phone, donned prison overalls, and prepared to spend a night in a prison cell…

Since joining Athyna at its inception in February last year, I’ve come to understand that small teams pack a big punch. The agility and close-knit nature allow for quick decisions and rapid execution. Beginning as a team of two and growing now to four…

I recently attended an enlightening measurement workshop hosted by Meta. The session was rich with insights, providing valuable strategies to enhance ad performance and future-proof our measurement approaches. Here are the key takeaways.