NEWS, UPDATES & OPINIONS
NEWS, UPDATES & OPINIONS
Welcome to the Kaimera and Athyna blog, your go-to source for the latest news, updates, and ideas from our teams. Discover insights into our work, industry trends, and fresh perspectives on media and talent.
The Connected Indepedent
This morning, ARN hosted their first relaxed Indie agency event, "The Connected Independent," at their brand new North Sydney HQ. The first session focused on dispelling common misconceptions and shedding light on the true potential of podcasts.
Cannes in Cairns
Last week, Trent McMillan and Marianne Lane jetsetted up to the sunny sunny FNQ for Cannes in Cairns and have reported it was nothing short of spectacular. The event was a melting pot of brilliant minds, innovative ideas, and valuable networking opportunities. From inspiring keynote speeches to engaging panel discussions…
Kaimera’s Offsite
This year, Kaimera's 5th annual offsite took us to the stunning Ettalong on the Central Coast. With the theme centered around teamwork, the event had a great mix of insightful discussions, engaging activities, and moments of relaxation, all aimed at strengthening our team spirit and culture.
Marketing is Messy
With the destruction of the traditional funnel and more data than ever before, four senior leaders came together at Mumbrella360 to discuss why marketing today is a mess. After asking the audience to define and share their definition of ‘marketing’ – a move that saw
‘Let them eat cake’
This year’s Met Gala was an undisputed moment of celebrity opulence and extravagance. From ridiculous flower adorned headdresses, near-naked outfits to pain-inducing corsets and outfits so tight they physically prevented movement, the event lived up to its reputation as the pinnacle of celebrity culture.
The new way to Cloud
On Tuesday, May 14th, the Google Cloud Summit in Sydney brought together industry leaders, innovators, and technologists to explore Google's latest advancements in AI and cloud computing. This event showcased how Google is pushing the boundaries of technology, making AI an integral part of business strategies.
News Corp Unveils Tech Innovations at D_Coded
News Corp showcased its latest technological advancements at the recent D_Coded event, introducing new data and targeting tools aimed at preparing advertisers for a future without cookies and navigating an accelerated privacy landscape.
Empowering Female Leaders
A Recap of the Female Leaders of Tomorrow Mentoring Programme. In an time where the call for gender equality and female empowerment is louder than ever, initiatives that enable the growth and development of women in leadership roles are necessary.
Navigating the New TV Landscape
In the ever-evolving world of television, the past decade has witnessed a seismic shift. The rise of streaming platforms, coupled with a plethora of monetisation models, has transformed the way we consume content. However, amidst this transformation, there's a growing concern that the industry's obsession with labelling and