NEWS, UPDATES & OPINIONS

NEWS, UPDATES & OPINIONS

Welcome to the Kaimera and Athyna blog, your go-to source for the latest news, updates, and ideas from our teams. Discover insights into our work, industry trends, and fresh perspectives on media and talent.

Ella Dalton Ella Dalton

Marketing is Messy

With the destruction of the traditional funnel and more data than ever before, four senior leaders came together at Mumbrella360 to discuss why marketing today is a mess. After asking the audience to define and share their definition of ‘marketing’ – a move that saw

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Stewart Gurney Stewart Gurney

‘Let them eat cake’

This year’s Met Gala was an undisputed moment of celebrity opulence and extravagance. From ridiculous flower adorned headdresses, near-naked outfits to pain-inducing corsets and outfits so tight they physically prevented movement, the event lived up to its reputation as the pinnacle of celebrity culture.

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Brett Camilleri Brett Camilleri

The new way to Cloud

On Tuesday, May 14th, the Google Cloud Summit in Sydney brought together industry leaders, innovators, and technologists to explore Google's latest advancements in AI and cloud computing. This event showcased how Google is pushing the boundaries of technology, making AI an integral part of business strategies.

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Brett Camilleri Brett Camilleri

News Corp Unveils Tech Innovations at D_Coded

News Corp showcased its latest technological advancements at the recent D_Coded event, introducing new data and targeting tools aimed at preparing advertisers for a future without cookies and navigating an accelerated privacy landscape.

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Zoe Amos Zoe Amos

Empowering Female Leaders

A Recap of the Female Leaders of Tomorrow Mentoring Programme. In an time where the call for gender equality and female empowerment is louder than ever, initiatives that enable the growth and development of women in leadership roles are necessary.

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Toby Farrington Toby Farrington

Navigating the New TV Landscape

In the ever-evolving world of television, the past decade has witnessed a seismic shift. The rise of streaming platforms, coupled with a plethora of monetisation models, has transformed the way we consume content. However, amidst this transformation, there's a growing concern that the industry's obsession with labelling and

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Lucas Ontivero Lucas Ontivero

Paris Olympics 2024

Iron your flags and get ready for some late nights – we’re gearing up for another Olympics! And things feel different this time round now that covid seems to be fading in our rear-view mirrors. In a city no less iconic than Paris, we’re gearing up for a media whirlwind. Earlier this year Nine released their sponsors which included huge

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Trent McMillan Trent McMillan

The AI Explosion at SXSW

Nick and I embarked on our first journey to South by Southwest (SXSW) this year, eager to dive deep into the pulsating heart of the U.S. media landscape. Our objective was clear: to juxtapose it with our current landscape, uncover the emerging trends and technologies poised to reshape our world - and boy, did it deliver…

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Ella Dalton Ella Dalton

Better Workplaces Kaimera

Employee preferences for WFH means workplaces need to utilise office spaces as a tool to connect with staff. In Better Workplaces, AdNews looks at how agencies use office design to entice staff to come in and create a company culture worth staying for. Nestled in Surry Hills' Elizabeth Towers sits independent media agency

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