NEWS, UPDATES & OPINIONS
NEWS, UPDATES & OPINIONS
Welcome to the Kaimera and Athyna blog, your go-to source for the latest news, updates, and ideas from our teams. Discover insights into our work, industry trends, and fresh perspectives on media and talent.
Marketing is Messy
With the destruction of the traditional funnel and more data than ever before, four senior leaders came together at Mumbrella360 to discuss why marketing today is a mess. After asking the audience to define and share their definition of ‘marketing’ – a move that saw
‘Let them eat cake’
This year’s Met Gala was an undisputed moment of celebrity opulence and extravagance. From ridiculous flower adorned headdresses, near-naked outfits to pain-inducing corsets and outfits so tight they physically prevented movement, the event lived up to its reputation as the pinnacle of celebrity culture.
The new way to Cloud
On Tuesday, May 14th, the Google Cloud Summit in Sydney brought together industry leaders, innovators, and technologists to explore Google's latest advancements in AI and cloud computing. This event showcased how Google is pushing the boundaries of technology, making AI an integral part of business strategies.
News Corp Unveils Tech Innovations at D_Coded
News Corp showcased its latest technological advancements at the recent D_Coded event, introducing new data and targeting tools aimed at preparing advertisers for a future without cookies and navigating an accelerated privacy landscape.
Empowering Female Leaders
A Recap of the Female Leaders of Tomorrow Mentoring Programme. In an time where the call for gender equality and female empowerment is louder than ever, initiatives that enable the growth and development of women in leadership roles are necessary.
Navigating the New TV Landscape
In the ever-evolving world of television, the past decade has witnessed a seismic shift. The rise of streaming platforms, coupled with a plethora of monetisation models, has transformed the way we consume content. However, amidst this transformation, there's a growing concern that the industry's obsession with labelling and
Paris Olympics 2024
Iron your flags and get ready for some late nights – we’re gearing up for another Olympics! And things feel different this time round now that covid seems to be fading in our rear-view mirrors. In a city no less iconic than Paris, we’re gearing up for a media whirlwind. Earlier this year Nine released their sponsors which included huge
The AI Explosion at SXSW
Nick and I embarked on our first journey to South by Southwest (SXSW) this year, eager to dive deep into the pulsating heart of the U.S. media landscape. Our objective was clear: to juxtapose it with our current landscape, uncover the emerging trends and technologies poised to reshape our world - and boy, did it deliver…
Better Workplaces Kaimera
Employee preferences for WFH means workplaces need to utilise office spaces as a tool to connect with staff. In Better Workplaces, AdNews looks at how agencies use office design to entice staff to come in and create a company culture worth staying for. Nestled in Surry Hills' Elizabeth Towers sits independent media agency