Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools and platforms are automating tasks, optimising campaigns, and enhancing productivity. However, AI is not a replacement for marketers. I would argue that marketers now play a more important role than ever given the…

The Super Bowl, one of the most-watched television events in the United States, serves as a testament to the enduring effectiveness of old-school TV advertising. The Super Bowl, one of the most-watched television events in the US, serves as a testament to the enduring effectiveness of old-school TV advertising.

Last Thursday, the iconic Ivy Ballroom set the stage for an insightful morning at the HEARD 2024 event hosted by Commercial Radio Australia (CRA). As an outlier in the realm of audio consumption, I embarked on this journey with a keen interest in branded content, eager to explore the potential of integrating brands with…

Going to work is many things… but does it make you feel like you’re making a positive impact on society? Having heard Jolt’s vision to move towards a zero emissions future, it definitely made me feel inspired as a media planner and buyer to understand how the industry could have a better environmental footprint.

As a dedicated Liverpool fan, the challenges of accessing football (soccer) content in Australia are vast and frustrating. Subscribing to multiple services for various competitions is necessary, including Optus for the EPL, Stan for European football, Paramount for the FA Cup, and beIN Sports for the Carabao/EFL Cup.

MAFS smashes ratings in its 2024 return, but not without ruffling some feathers.In its entire 10-season run, I have watched only a single Married at First Sight episode, and admittedly, that was only to appease an ex-girlfriend. However, in this regard I am very much in the minority….

We have all heard the news of Amazon Prime’s decision to launch ads across their full audience base, a decision that is clearly a lesson learnt from other SVOD players entering the AVOD space and failing to achieve the scale Agencies or Brand’s would expect.

We are proud to announce the appointment of Brett Camilleri as Chief Data Officer. With over 18 years of extensive experience in Marketing Data and Analytics, Brett brings a wealth of expertise and a proven track record of driving data-driven solutions and products.

As the holiday season approaches, we find ourselves reflecting on what has been an extraordinary year for Kaimera. This festive season is not just about celebration; it’s a moment of gratitude for the milestones we’ve achieved together. A heartfelt thank you to our valued clients, our dedicated media partners, and our…