Industry Veteran Strengthen Data Offering

Independent media agency Kaimera is expanding its data and analytics team appointing Brett Camilleri chief data officer.

Camilleri, with 18 years experience, joins from GroupM where he led the analytics team.

"I look forward to working closely with (founders) Nick (Behr) Trent (McMillan), and the team to leverage the power of data and analytics, driving innovation, growth, and value for our clients," Camilleri said.

"Data is the lifeblood of any business, and I am excited to help Kaimera harness its full potential and become a data-driven leader in the industry."

Trent McMillan, founder and chief digital officer of Kaimera, said Camilleri's exceptional skills in data and analytics will empower the agency to deliver trust and transparency.

“At Kaimera we believe in simplifying media for our clients, achieved by bringing in senior professionals who are experts in their field," McMillan said.

"We are genuinely excited about the positive impact Brett will have on Kaimera's growth and the continued success we bring to our clients."

This article was originally featured on AdNews.