The audio market is heating up with some major stories hitting the press over the last two months. So far, we have seen the latest survey results where 2GB and remain breakfast royalty, SMI results pointing to a softening market, a change in hosts on 4BC as Ray Hadley farewells Brisbane’s morning show, TikTok music…

‘R U OK Day’ is here again! As someone who deeply values the support of one’s friends, I love ‘R U OK Day’. Each year for me, it’s a nice opportunity to pause and reflect on the moments, big and small, where my friends have really been there for me, whether I’ve needed it or not. This year, with a new and growing team at Athyna, ‘R U OK’ day….

Without data, the impact of advertising is invisible. It’s a critical tool for measuring effectiveness (fun fact- the roots of modern AB testing stem from the advertising industry, not from science), as well as getting your CFO to sign off on a budget (woop woop)…