Projects 02 Nov 2020 Tipster Trent has you covered Trent's tips on race day are famous in media. Three years in a row he's picked the winner. "So I've… Jade Harley
Projects 29 Oct 2020 Let’s Melbourne Again The Committee for Melbourne in partnership with many Melbourne based brands including, ANZ, Village Cinemas, Coles and the AFL have… Stewart Gurney
Projects 28 Oct 2020 ‘Share of search’ unlocks growth Share of Voice (SOV) is a metric that has been around for many years. It looks at a brands percentage… Stewart Gurney
Projects 27 Oct 2020 Getting real with ‘lo-fi’ content Trends are born of necessity, or in response to a human desire or frustration. One trend that has been accelerated… Jade Harley
Projects 22 Oct 2020 Channel 7 leading with content Media agencies welcomed the content line up, data additions and business focus of the Seven Upfronts for 2021. Our head… Jade Harley
Projects 14 Oct 2020 Amazon AR box surprise According to an article by Fast Company, Amazon shipped more than 5 billion items worldwide in 2017 through Prime alone,… Jade Harley
Projects 17 Sep 2020 Audience Match At the Nine virtual upfronts 2021 yesterday, the company announced Audience Match - a custom destination that matches hashed email… Jade Harley
Projects 17 Sep 2020 Do we need a target audience? Targeting used to be simple. Despite complex segments and attitudinal audiences that advertisers might have created, the reality was we… Stewart Gurney
Projects 15 Sep 2020 Hey Google, play Nova Commercial Radio Australia (CRA) and Google Australia have partnered up to launch RadioApp, bringing Australians more than 350 Australian AM,… Jade Harley
Projects 15 Sep 2020 Supercharging the team We're excited to welcome Stewart Gurney, former Chief Strategy Officer at PHD Australia to the Kaimera team to supercharge our… Jade Harley