Projects 17 Sep 2020 Audience Match At the Nine virtual upfronts 2021 yesterday, the company announced Audience Match - a custom destination that matches hashed email… Jade Harley
Projects 17 Sep 2020 Do we need a target audience? Targeting used to be simple. Despite complex segments and attitudinal audiences that advertisers might have created, the reality was we… Stewart Gurney
Projects 15 Sep 2020 Hey Google, play Nova Commercial Radio Australia (CRA) and Google Australia have partnered up to launch RadioApp, bringing Australians more than 350 Australian AM,… Jade Harley
Projects 15 Sep 2020 Supercharging the team We're excited to welcome Stewart Gurney, former Chief Strategy Officer at PHD Australia to the Kaimera team to supercharge our… Jade Harley
Projects 11 Sep 2020 Who rules the earth? If you've ever wondered how the social networks stack up in terms of global monthly active users, who owns what… Jade Harley
Projects 18 Aug 2020 SCA launches SoundCloud Radio In great news for new music lovers, Southern Cross Austereo (SCA) have launched a new digital station, SoundCloud Radio, to… Jade Harley
Projects 06 Aug 2020 Let’s talk about Reels Instagram's answer to TikTok, 'Reels' has launched in Australia, offering users the ability to create and watch TikTok-style short videos.… Jade Harley
Projects 06 Aug 2020 Media code of conduct It is no secret that media companies have struggled with falling advertising revenues, as a result of marketers and brands… Jade Harley
Projects 04 Aug 2020 How Facebook ads work Changing algorithms, assigned quality scores and machine learning models all play their part in determining which ads Facebook decides to… Jade Harley
Projects 03 Aug 2020 6 Social Proof tactics According to Robert Cialdini, who studied the principle of social proof in his book, Influence: The Psychology of Persuasion, “We… Jade Harley
