Projects 05 Mar 2021 Make Mardi Gras Meaningful From ‘Rainbow-washing’ to ‘chasing the pink dollar’: why authenticity is key for brands wanting to be part of the Sydney… Stewart Gurney
Projects 02 Dec 2020 Where you show up matters When a media planner here at Kaimera constructs a schedule or selects different channels for a client there are many… Stewart Gurney
Projects 29 Oct 2020 Let’s Melbourne Again The Committee for Melbourne in partnership with many Melbourne based brands including, ANZ, Village Cinemas, Coles and the AFL have… Stewart Gurney
Projects 28 Oct 2020 ‘Share of search’ unlocks growth Share of Voice (SOV) is a metric that has been around for many years. It looks at a brands percentage… Stewart Gurney
Projects 17 Sep 2020 Do we need a target audience? Targeting used to be simple. Despite complex segments and attitudinal audiences that advertisers might have created, the reality was we… Stewart Gurney
