Projects 15 Dec 2021 Top 5 Festive Ads Christmas wrapped: our top 5 festive ads for 2021 As the team at Kaimera run frantically (with well-deserved enthusiasm) towards… Stewart Gurney
Projects 09 Dec 2021 Three Big Marketing Questions for 2022 Three big marketing questions to ask yourself in 2022 As the craziness of 2021 finally starts to draw to a… Stewart Gurney
Projects 28 May 2021 Sometimes simple is best The desire for simplicity is ancient and deeply rooted in our psychology. It is especially evident during times in which… Stewart Gurney
Projects 05 Mar 2021 Make Mardi Gras Meaningful From ‘Rainbow-washing’ to ‘chasing the pink dollar’: why authenticity is key for brands wanting to be part of the Sydney… Stewart Gurney
Projects 02 Dec 2020 Where you show up matters When a media planner here at Kaimera constructs a schedule or selects different channels for a client there are many… Stewart Gurney
Projects 29 Oct 2020 Let’s Melbourne Again The Committee for Melbourne in partnership with many Melbourne based brands including, ANZ, Village Cinemas, Coles and the AFL have… Stewart Gurney
Projects 28 Oct 2020 ‘Share of search’ unlocks growth Share of Voice (SOV) is a metric that has been around for many years. It looks at a brands percentage… Stewart Gurney
Projects 17 Sep 2020 Do we need a target audience? Targeting used to be simple. Despite complex segments and attitudinal audiences that advertisers might have created, the reality was we… Stewart Gurney
