The Brag Media have established themselves at the heart of the Australian cultural landscape, and it’s not difficult to see why. They stand as Australia’s largest multi-platform youth publisher, boasting 9 million monthly web users, 35 million monthly pages views across 27 different sites and 10.5 million followers across social media. Their pulse on cultural trends is maintained through a combination of publishing, events, and collaborations with artists and influencers from around the world. They are capable of catering to a wide range of audiences through affinity targeting spanning across entertainment, music, fashion, pop culture, family, and gaming. Despite this, they align most succinctly to a younger audience, a demographic often challenging for brands to effectively target. So, how does Brag Media aim to distinguish itself from its competitors within a saturated market?
Brag Media is built on four key business pillars, each contributing to a dynamic and multifaceted approach. Let’s take a closer look at the 4 business pillars:
- Media: Brag Media leverages its comprehensive publishing capabilities through both online and offline mediums. Whether gracing the pages of the enduring and award-winning ‘Rolling Stone‘ magazine or captivating highly engaged Anime enthusiasts with the streaming service ‘Crunchyroll,’ Brag Media offers a substantial platform for premium youth audiences.
- Studio: The studio pillar brings brands to life through compelling storytelling. Their team produces integrated content by weaving together native editorial content, video production, photoshoots, and events.
- Talent: Brag Media operates its own in-house talent agency to connect with creators and artists from across the globe, ensuring cultural relevance. Notable partnerships include Australia’s very own Tash Sultana and The Veronicas.
- Events: The events pillar unites various media channels by creating immersive and integrated experiences. These events offer brands the opportunity to craft meaningful and contextually relevant interactions. With over a decade of experience in this space, Brag Media has organized events for diverse brands such as Lexus, Jim Beam, and Lipton.
So, what’s next on the horizon for Brag Media? The party isn’t slowing down, with a diverse array of events ranging from the prestigious Rolling Stone awards to a two-day warehouse festival at Carriageworks, presented in collaboration with Hypebeast. There are even whispers of a groundbreaking multi-day Christmas festival, signalling a move towards a broader family audience while still serving their core youth demographic. Across the entire spectrum of Brag Media events, numerous opportunities exist for brands to execute captivating brand activations. Stay tuned, as they continue to unveil innovative events in the upcoming year.