NAIDOC week celebrates the important history, culture and achievements of Aboriginal and Torres Strait Islander peoples and gives everyone the opportunity to educate themselves with this culture and histories.
The theme this year is ‘Get up! Stand Up! Show Up!’ and is rooted in a need to move beyond just acknowledgement, good intentions, empty words, and promises – having a flag or acknowledgement isn’t enough anymore we need to contribute in a more meaningful way. Advertisers and brands can play a very important role in telling this story through having more Aboriginal and Torres Strait islanders represented in their brand ads and creative as well as educating consumers and contributing to relevant causes.
Brands and advertisers taking part this week are Pinterest who are spotlighting Aboriginal and Torres Strait islander creators across Australia “find books to read; discover fashion designers to obsess over and find new brands to shop from”. Across Music Triple J will have its first nations show, ‘Blak Out’ features only indigenous artists, Spotify has curated a playlist for the events. Google has also launched a new campaign with 72and Sunny telling their stories across 3 themes to ensure Indigenous voices are represented and inclusions of Indigenous talent were present at every stage.
There is more that we can be pushing brands to do and truly ‘Get Up! Stand Up! Show Up!’