Transparency in action

4th June 2021
Posted in Projects
4th June 2021 Anna Magliano

Transparency in action

After a pitch process across the major players in the Digital OOH verification, we have appointed Seedooh to measure our digital & static OOH campaigns across AU & NZ.

This agreement means that we can now offer our clients truly independent, third party verification on all OOH campaigns. With Seedooh running across all major OOH networks, clients, agencies and media owners can independently verify that digital & static OOH campaigns are being delivered, exactly how they were planned and bought, viewable within a real time dashboard.

With over 40% of OOH campaigns now being digitally led, and programmatic DOOH at our doorstep, we want to ensure that we have a transparent verification solution to offer our clients. By signing with Seedooh we have the confidence that our campaigns will run according to our strategy and planning, and if they don’t, we are able to get the value back for our clients to reinvest.

We look forward to working closely with Seedooh and welcoming them into the Kaimera suite of services.

Read the article in AdNews here.


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