Sometimes simple is best

28th May 2021
Posted in Projects
28th May 2021 Stewart Gurney

Sometimes simple is best

The desire for simplicity is ancient and deeply rooted in our psychology. It is especially evident during times in which society undergoes upheaval. During periods of change we yearn for the familiar and the easily explainable, our brains are wired in a way that craves simplicity and dislikes difficulty. Yet media agencies continue to thrive on complexity. Complicated jargon, lots of different numbers, endless PowerPoint slides. We continue to make it hard for ourselves and our clients. For Media agencies to take advantage of the changes we’ve seen in the last year and evolve, we must get better at embracing the power of simplicity.

We need a new type of media agency. One that can move away from the legacy of complexity. One that helps clients to untangle complexity and create effective and simple media solutions…

Read the full article on Mumbrella.

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