What’s been happening in the world of social? Unless you’ve been living under a rock, you will no doubt have been following the government v google stand-offs closely. As have we…
You’re telling me I need to pay to Tweet!?!
Twitter is exploring the addition of subscription services and other paid features to supplement its advertising revenues. The features will include a ‘tipping’ function, profile customisations or an ‘undo send’ option. This actually come as no surprise, with Twitter’s interest in paid features being public knowledge for quite some time, after they ran a survey last year asking users which options they were willing to pay for. Twitter’s CEO, Jack Dorsey, has also indicated moves towards this model after putting this forward to investors in their Q2 2020 earnings meeting.
Instagram coming down hard on ‘fit-for-placement’ posts
Instagram is making moves to stop some users from sharing feed posts within their Stories, in an attempt to prompt users to create content specifically dedicated to each placement. Late last week, Instagram notified selected users that they were restricting feed posts in stories due to user feedback around high instances of being served duplicated posts.
We’re spending more time on our socials – and Tiktok is leading the charge
Titkok was the social channel on everyone’s lips in 2020 and its showing no signs of slowing down in 2021 – officially surpassing Facebook in terms of time spent within the app. TikTok users in the UK almost doubled the time they spent viewing the platform’s videos, from an average of 10.8 hours a month in 2019 to 19.6 in 2020. In comparison, Facebook grew its average hours per month from 14.3 to 16.6. The data for other countries shows similar trends, with the average monthly hours spent using TikTok roughly doubling in the US, France and Germany and Australia looking to follow suit. Get you dancing shoes on, because Tiktok is here to stay!
Google has launched News Showcase in Australia
Google has launched its News Showcase product in Australia with seven Australian publishers (encompassing 25 mastheads so far) that it will pay to host news content. According to Google, “News Showcase is designed to bring value to both publishers and readers by providing a licensing program that pays publishers to curate content for story panels across Google services, and gives readers more insights into the stories that matter.”
The announcement has been met with initial resistance from media conglomerates who are waiting for the news media code to come into effect before negotiating. The federal government still plans to proceed with their proposed legislation, stating however, that they may consider amendments to the code if Google can convince publishers to sign up to News Showcase. If they fail to strike a deal with publishers, a government-appointed arbitrator would decide the price.
Only time will tell how this battle will end.
Written by Luke Creeley & Will Mitchell.