Who rules the earth?

11th September 2020
Posted in Projects
11th September 2020 Jade Harley

Who rules the earth?

If you’ve ever wondered how the social networks stack up in terms of global monthly active users, who owns what and the trials and tribulations impacting their stock price, then this one is for you. The fine folk at Visual Capitalist have created an infographic visualizing the vast social media universe in 2020.

Despite the list of headwinds social media has faced, about half of the world is on it — roughly 3.8 billions users — and there seems to be no end in sight for future growth.

Social media usage will continue to increase in developing countries, with consensus being that it has plateaued in advanced economies. As more specialised social media platforms like Twitch, Snapchat and TikTok emerge, the number of social media platforms per user can still increase across all age groups, particularly among Millennials and Gen X.

If share prices are anything to go by investors are confident the growth trajectory will continue.

Our Digital Manager, Luke Creeley says, “While Facebook continues to dominate the social landscape in terms of monthly active users, it will be interesting to see the effect of the ACCC and Australian government’s proposed News Media Bargaining Code – ultimately removing Facebook’s users ability to share local and international news on Facebook & Instagram. With over a third of users’ stating that they use the platform to stay up to date with news and current events, will this ultimately result in a mass exodus from these users? Only time will tell…”

Check out the infographic here.


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