In great news for new music lovers, Southern Cross Austereo (SCA) have launched a new digital station, SoundCloud Radio, to target “young, highly engaged and influential” audiences.
Founded in 2007, SoundCloud is the world’s largest open audio platform, powered by a connected community of creators, listeners and curators on the pulse of what’s new, now and next in music and culture.
SCA chief executive officer Grant Blackley said that this latest station will “further enhance SCA’s ability to provide advertisers with improving an extraordinary reach on DAB+ and through live digital streaming.
SoundCloud has led the world when it comes to supporting creators of new music and enabling the discovery of new music, and importantly supporting up and coming artists, something we are very passionate about.”
This is SCA’s first station dedicated to new music discovery, and will bring the best of SoundCloud to new, curious and engaged Australian listeners.
The new channel rolls out on August 24, through DAB+ and livestreaming radio.