LinkedIn are the latest social platform to launch ‘Stories’, however, the company is urging users not to share their most personal moments for fear of impacting their careers.
Following the success of Stories on Instagram and Facebook, LinkedIn Australia Country Manager Matt Tindale said, “This is another way for LinkedIn members and businesses to connect and engage with people in more of an informal way. We live in a more distributed work environment and connectivity to your colleagues and your community matters now more than ever.”
Both people and brands will be able to share Stories, the individual posts can last up to 20 seconds, and users will be able to see who has viewed their Stories or delete Stories from their feed if they want to, as well as personalise content with text and stickers.
We see this as further evidence of the convergence of all social platforms, as they race to replicate high performing formats and deliver what users want. It will be interesting to see who the early adopters are and how they adapt their content to be more creative and authentic, whilst maintaining a professional tone.
The new feature is available to LinkedIn users on mobile and app, but it will be made available to companies at a later date.