From virtual festivals to celebrity chef cooking classes and sneaker art challenges, the lockdown has prompted a wave of creativity across many industries. Keeping things on a general up vibe, we’ve been casting our beedy eyes out over the interwebs in search of some damn good shit worth sharing. In a series we’ve called #ThingsWeLove follow us on insta and we promise to keep the good stuff flowing.
Firmly sensing the mood of the planet Nike and Adidas have been sharing content from athletes and sports influencers to keep people motivated during lockdown, our fave from the Addidas camp is KICKPOSTERS #HOMETEAM
The mission is simple – Print out your favourite kicks and let your imagination run wild, post it on Instagram or Twitter, tagging @kickposters & @adidas and using the #hometeam hashtag for the chance to feature on their page.
This was the brainchild of Dan Freebairn, the illustrator and self-confessed sneakerhead behind Kickposters
Closer to home, the VANDAL Gallery in Sydney, hosted an art exhibition of ‘Wild Hearts’ that had been set up to support the community devastated by recent bushfires in Australia. It was forced to go virtual when Covid-19 arrived and despite the closure of the gallery, thousands of people joined the Virtual Art Exhibition, a live feed that allowed participants to interact, comment and make requests.
A bespoke Wild Hearts Augmented Reality Instagram selfie filter created for the exhibition immediately spiked and has since seen 5,000 and counting social media impressions. The ‘Wild Hearts’ Virtual Exhibition continues to run throughout May with works viewable on the website with 30% of all sales being donated to WIRES (New South Wales Wildlife Rescue Service).
Oder Up! & Bolt Bikes
With pubs and clubs, restaurants and cafes forced to close their doors and offer delivery and takeaway options, two start-ups have developed an all-in-one order and delivery service so small businesses can get orders out to customers with ease.
An end-to-end solution, Order Up! allows restaurants and cafes to manage their online ordering, payments and delivery logistics under their own brand. The start-up is offering free setup and big discounts on fees to help small businesses get started. While Bolt Bikes (a leading local e-Bike brand) is offering a commission-free opportunity for businesses to provide their existing team with jobs as delivery riders. Bike rental subscriptions start from $69/week and includes full maintenance and a long-lasting battery to meet business and customer demand.
To further support the wider community, Bolt has created a Bolt Jobs noticeboard, to directly connect its network of over 1,000 delivery riders looking for more work with local businesses requiring delivery riders. The service is 100% free to use, with Bolt creating it to solve an urgent need.
Getting Jiggy with puzzles
Puzzles, board games and craft have all seen huge spikes in demand (unsurprisingly) and Kaylin Marcotte, founder and CEO of Jiggy, has been riding the wave. Jiggy officially launched in November of 2019, a little over four months before COVID-19 was officially declared a pandemic. Each of the brand’s puzzles features work created by a female artist and a percentage of every sale goes back to them.
Uniting the masses through dance culture
The Defected Virtual Festival has captured imagination, caught public attention and struck the right note in a moment when people needed music the most.
Their ‘disco philosophy’ is that dance floors unite people in a way that governments and religions cannot and their 5 million fans across social platforms are digging it. The first event picked up a swag of press (they moved early) on mastheads Forbes, The Telegraph and the Financial Times, BBC Radio 2, BBC news and consumer publications including NME and Billboard. They picked up over 2.5 million total views, and a press reach of 277 million – all without a single penny spent on media.
This series of virtual festivals have given people belief, a sense of belonging, and helped them feel part of something with like-minded people in a time when they feel isolated.
Validation that music unites people like nothing else can! Check it out here.
Junkee Media rebranded as AWOL
Junkee Media rebranded its travel title AWOL to ‘Activities Without Leaving’, providing the hundreds of thousands of Australians currently isolating in their homes with a range of indoor activities to help them get through this challenging time.
The new edition focuses on things Aussies can do at home and how to keep busy and productive mentally, physically and socially.
Time Out rebranded to Time In
Time Out was quick to launch an off-the-cuff rebrand to Time-In, in response to the spiraling coronavirus crisis. Editorial now champions ‘The best takeout and delivery restaurants in (insert city)’ and ‘The 40 best movies on Netflix right now’.
Ryan Reynolds delivers more genius
Mint Mobile and its owner Ryan Reynolds have launched a video campaign based on a PowerPoint presentation in lieu of an ad, as coronavirus halted production.
The ad is for low-cost wireless carrier Mint Mobile and starts by explaining that it was in the middle of making an ‘epic’ ad but due to coronavirus, they’ve created a PowerPoint. The ad continues to take a cheeky stab at PowerPoints, complete with cheesy stock imagery.
Speaking to The Drum earlier this year, Reynolds said that imperfection and striving to do more with smaller budgets didn’t always harm the creative process.
“I think you have to have an ability or willingness to not be overly precious about everything,” reckons Reynolds. “You have to be comfortable with showing your mistakes and your triumphs.
“I mean, I’ve worked in movies with $150m budgets, and the problems are almost identical to movies with a $10m budget. There’s never enough time and there’s never enough money. And the movies I’ve worked on that have less or fewer resources at their disposal seem to be a little bit more creatively fulfilling just because you have to lean on character a little bit more than spectacle. I think the same may apply in the ad world.”
The ad will appear across Mint Mobile’s social channels on YouTube, Twitter and Instagram.
Aussie chefs giving free online cooking classes for one and all
Name a celebrity chef and the likelihood is they’re offering up some form of free cooking class, but not all celeb chefs are created equal, so we’ve picked a few local faves for you to check out.
National treasure Maggie Beer is running nightly #cookwithmaggie sessions, showing viewers how to make easy and inexpensive dishes using ingredients from the pantry. Watch here.
Cook along with Vue de monde executive chef Hugh Allen and learn how to recreate the restaurant’s most famous dishes at home, from chocolate soufflé to Hugh’s marron curry. They’ve put together a curated ingredients box which can be delivered to your door. Watch here.
Celeb chef favourite Colin Fassnidge and his daughters Maeve and Lily are offering a taste of what’s on the family table. Expect simple, honest recipes, with plenty of pork and a focus on waste-free cookery. Watch here.
Cicciabella chef Mitch Orr is sharing step-by-step posts on how to make all the Italian classics. The pasta master takes you through puttanesca, carbonara, rigatoni alla vodka and more, with easy-to-understand stills, videos and written instructions to guide you. Watch here.
Neil Perry has let the ponytail down for a fuss-free series. Expect quick, easy and healthy dishes, including bircher muesli and orecchiette pasta with pork sausage and broccolini. Watch here.
In the wake of lockdowns, it seems we’ve fallen deeper in love with social media, and many brands are responding with creativity and an empathy for the human condition.