Music matters, now more than ever.
Pre-COVID-19, music was already the #1 interest for Australians. It seems we love music even more than sport! What we have seen during the COVID-19 pandemic is that Australians are relying on music more than ever to get through it.
As consumers around the country face a type of home detention few of us have ever experienced, connectivity and content are a lifeline. Australians are deepening their connection with music right now. Streams of albums have increased across Australia since the beginning of the Coronavirus outbreak, according to ARIA trade data.
Artists, festival organisers and brands have been quick to respond to demand. In Asia, JD.com and Chinese music label Taihe Music Group partnered to create an online clubbing experience with Budweiser, Rémy Martin, Carlsberg and Pernod Ricard as sponsors. Singers including Pink and Miley Cyrus have entertained us live via social media channels, whilst Andrew Lloyd Webber has kept the show going by taking his popular musicals online for free.
In collaboration with the World Health Organization and Global Citizen, musicians are helping unite people all over the world with iconic songs played right from the comfort of their homes to stream into yours. The inaugural #TogetherAtHome concert started with Chris Martin of Coldplay, who performed Yellow, Green Eyes, Sky Full of Stars, and Viva La Vida.
One thing is for certain, when people look back on the pandemic of 2020, they will remember the speed with which human beings turned towards music for connection, entertainment and mood-boosting respite from the doom and gloom.
Speak to us regarding strategies to connect with Australians via the thing they love most. Music.