Australia’s insatiable appetite for content driving podcast growth
Australian podcasting revenue is set to outpace the 30 per cent growth rate predicted globally to reach $47 million in 2020, equating to 62 per cent growth.
“Australia’s love for mobile devices and insatiable appetite for entertaining and educational content are the real driving factors for growth in this space,” said Deloitte media lead partner Adam Power.
“The rise of celebrity podcasters and true crime series continues to fuel audience growth and advertiser interest.
“As this platform enjoys steady growth, brands, publishers, creators, agencies and media buyers should all consider how they explore this group of active and engaged audiences.”
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