Media industry unites

8th January 2020
Posted in Projects
8th January 2020 Jade Harley

Media industry unites

Media industry unites to support Musicians Making a Difference Day

The media industry and the industry’s social purpose organisation, UnLtd, have united to raise awareness for the youth social impact initiative, ‘Musicians Making A Difference Day’, Friday 6th December (2019).

Launched by Australian charity, Musicians Making a Difference (MMAD), the day is dedicated to using the power of music to engage and support disadvantaged young people. Today (Friday 6th December) they are encouraging people to share the songs that inspired them through their tough times under the hashtag #MyAnthem, so that others might be inspired to overcome theirs.

MMAD’s important message will be shared nation-wide thanks to a media campaign managed by Kaimera, with the support of media owners including: Network 10, Verizon, Foxtel, Seven, SBS, Win, Prime, Pedestrian TV, MiQ, Nine, Newscorp, Brag, and iHeart Radio.

MMAD co-founder Dominic Brook, said of the campaign: “Music can break down barriers. It can impact people who have isolated themselves from the world or who may need a message of hope to get through a challenging time.

We were honoured to support such a great initiative and look forward to continuing our association.

A big thanks to all the media owners who supported this fantastic initiative and the dedicated teams at UnLtd and MMAD for the important work they are doing to support disadvantaged youth.

Read the full article here


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